Since the beginning of the year, sales of consumer goods (FMCG) at Wildberries have grown by 140%, to 135.3 billion rubles year-on-year. Approximately 70% fell on food, baby food, goods for newborns, health care, household items.
A survey of Russians identified the 15 most popular regional brands. In general, two-thirds of Russians believe that there is a recognizable local brand in their region, but almost half of the respondents are neutral about them.
Since February 2022, a lot has changed in the digital market. Some familiar social networks have disappeared, and content monetization systems have changed on the remaining sites and advertising budgets have been redistributed. The audience, its mood and needs have changed. This means that brands should reconsider their attitude to community management and promotion. Max […]
As part of the fight against economic difficulties caused by anti-Russian sanctions, the authorities have repeatedly spoken about plans to revive Soviet brands. Analysts of the Synergy Institute conducted a survey and found out how the Russians feel about this idea.
Animoca Brands is a mobile game developer and publisher specializing in AI, blockchain and gamification. The company has invested in several high-profile metaverse and digital asset projects, including The Sandbox and Sky Mavis. Animoca makes Web 3.0 more accessible to a wide range of players by offering play-to-earn games (“play to earn”). We talk about […]
How to build advertising campaigns for FMCG brands in the current situation. Recommendations and trends
Now for the Russian FMCG-brands in the market there is a good situation. Many major players have suspended or completely stopped their work in Russia, and there is a shortage of goods in a number of categories. It’s time to take the vacated space. However, there may be difficulties with promotion – the advertising inventory […]
The British company Diageo, which produces alcoholic beverages under the brands Smirnoff, Johnnie Walker, Guinness, Baileys, Captain Morgan and others, announced that it was leaving the Russian market. Against the backdrop of a military special operation in Ukraine, the company decided to temporarily suspend the supply of its products to Russia. It has now been […]
The customer does not buy the product, but the emotions that the brand puts into the product. But not all emotions help a product sell well. In this difficult time, few people make purchases out of, for example, a desire for superiority, this is not the most relevant emotion, it carries an aggressive connotation. But […]
Emin Agalarov, First Vice President of Crocus Group, gave an interview to RBC and spoke about the specifics of the work of large shopping centers in the current economic conditions. He noted, in particular, that the fees of Crocus City Mall and Vegas, according to Crocus Group estimates, decreased by about 30% of the group’s […]
Due to the reduction in the range of imported household appliances on the market, Russians began to actively buy devices of domestic brands. Demand for them in recent months has increased manifold – for some positions by 33 times.