It is generally accepted that a data-driven company is a company that uses data in its work. But Danila Naumov, director of the M.Video-Eldorado Group’s data office, which is currently in the process of moving to a higher level of data maturity, does not agree with this. We talked with him about what a data-driven approach is, how it transforms internal processes, and how data management will help retail overcome the current crisis.
Strategies
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