Brokers are trying to gamify investments and attract more users. The pioneer in this area was Robinhood, a service that made trading in stocks, options and cryptocurrencies accessible and interesting. The Indian broker Zerodha chose the opposite strategy: the user is literally dissuaded from a risky transaction and given the opportunity to completely disable the functionality so as not to lose money.
Against gamification: why a brokerage service from India dissuades users from transactions
- by Helen Staingrijer
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- 1 month ago
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