FX-guidance Blog Strategies 6 Steps for Business to Choose a Customer Data Platform
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6 Steps for Business to Choose a Customer Data Platform


Which companies need to implement the Customer Data Platform now? How to choose it in the new realities? What challenges do you need to be prepared for when moving to a data-driven approach in business and promoting it? Andrey Cheremisin, Director of Marketing Technologies at ICNX, talks about this based on many years of experience in the personal communications market.

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