Which companies need to implement the Customer Data Platform now? How to choose it in the new realities? What challenges do you need to be prepared for when moving to a data-driven approach in business and promoting it? Andrey Cheremisin, Director of Marketing Technologies at ICNX, talks about this based on many years of experience in the personal communications market.
6 Steps for Business to Choose a Customer Data Platform
- by Helen Staingrijer
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- 1 month ago
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